Black & Gold
Campaign Roll Out

Shown is a selection of assets I created for a campaign promoting a new IGA product range, highlighting recipe ideas. I designed deliverables across social, EDM, website, OOH and digital screens both static and animated. Static layouts were built in Figma while animations were created in After Effects.
Figma, After Effects
Facebook Carousel Assets
Bowl of spaghetti topped with grated cheese and basil leaves, alongside packages of Black & Gold short cut bacon and spaghetti with logo and slogan 'Great Range Great Value'.A partially sliced creamy dessert tart topped with strawberries, blackberries, blueberries, and chopped pistachios on a white plate, with Black & Gold sweetened condensed milk and salted butter containers nearby.Black & Gold brand products including self-raising flour, white sugar, vegetable oil, mixed vegetables, sour cream, salted butter, sweetened condensed milk, and choc chip cookies on a yellow background with text reading Extensive range of products available at your local IGA.Bacon cheese muffins on a cooling rack with Black & Gold brand packages of Australian full cream milk, self raising flour, and tasty shredded cheese.Baked casserole topped with mashed potatoes garnished with parsley, next to a Black & Gold mixed vegetables package.Black & Gold brand grocery products including flour, milk, vinegar, spirals pasta, shredded cheese, short cut bacon, cream, and spaghetti pasta with text promoting great value at local IGA stores.Black & Gold logo with text encouraging to be inspired and check out other recipe ideas, with a red 'Click Here' button.
Digital Screen Assets
(Static & Animated)
Black & Gold branded grocery products including flour, sugar, cookies, vinegar, butter, cream, milk, oats, bacon, spaghetti, and vegetable oil with text promoting great range and value, and inviting to find in store today.
Website Assets
Black & Gold brand grocery products including flour, sugar, butter, cookies, milk, vegetable oil, cheese shredder, bacon, vinegar, and more, with text 'Great Range Great Value' and 'Create Something Great Every Day.'Advertisement for Black & Gold brand showing various grocery products including vegetable oil, mixed vegetables, cookies, sour cream, condensed milk, rolled oats, white vinegar, spaghetti, and full cream milk with text 'Great Range Great Value' and a red 'Learn More' button.
EDM Assets
IGA Black & Gold products with text promoting great range and value, showcasing spaghetti a la familia with bacon and spaghetti ingredients, and 4-minute microwave cheesecake with butter and sweetened condensed milk ingredients.
Digital Catalogue
Black & Gold branded food products including French fries potato chips, shredded cheese, Australian quick oats, tuna chunks, tropical fruit drink, thickened cream, and salted butter against a yellow background.

Fernando Lucero Pty Ltd @2026