Easter at IGA
Campaign Roll Out

A selection of static and animated assets created for an IGA Easter campaign across website, social, OOH, print, Google and nationwide digital screens. Using the supplied campaign lockup, I adapted and rebuilt assets across Photoshop, Figma and After Effects, including all layouts and animation production.

For the digital screen animation, I also modelled the egg and burst in Blender to create a subtle 3D look with added depth and impact within a strict 7-second runtime.
Figma, After Effects, Blender
Website Assets
Text saying 'You can't beat local at Easter' with an Easter egg and hot cross bun integrated into the letters on a dark background.Text reading 'You can't beat local at Easter' with colorful Easter eggs and a hot cross bun, and a red 'Learn More' button below.Easter sale banner featuring Arnott's Shapes crackers and Cadbury Dairy Milk ice cream at half price with text 'You can't beat local at Easter'.Promotion with text 'You can't beat local at Easter' featuring Arnott's Shapes crackers and Cadbury Dairy Milk ice cream half price offer.
Social Assets
Easter promotion with text 'You can't beat local at Easter' featuring Arnott's Shapes biscuits at $2 each and Cadbury Dairy Milk ice cream tub at $6 each, both at half price.Advertisement with text 'You can't beat local at Easter' featuring Cadbury Dairy Milk ice cream tub and Arnott's Shapes Originals crackers at half price.
Text announcing Easter trading hours submission deadline with colorful Easter eggs on a dark background.Text 'WE ARE OPEN' with 'OPEN' in large pink letters and a green chocolate egg in front of the letter N, below is a red chocolate egg with IGA logo and text 'YOU CAN'T BEAT LOCAL' on a dark background.Sign with text 'WE ARE CLOSED' in white and blue, a red egg with 'IGA' logo, and text 'YOU CAN'T BEAT LOCAL' on a dark background.Text reading 'WE ARE OPEN' with a green Easter egg replacing the letter O, and an IGA logo on a red egg below with the slogan 'YOU CAN'T BEAT LOCAL'.Text reading 'WE ARE CLOSED' with a gold foil Easter egg replacing the letter O, and a red football-shaped object with 'IGA' and 'YOU CAN'T BEAT LOCAL' beneath the text.
Digital Screens
CFDs
Various versions of the text 'You can't beat local at Easter' with Easter eggs and a hot cross bun incorporated into the design.Text reading 'YOU CAN'T BEAT LOCAL AT EASTER' with a green Easter egg replacing the letter U and a hot cross bun replacing the letter O in LOCAL, set on a dark background.
Print Assets
Text says 'You can't beat local at Easter' with a green foil-wrapped Easter egg, a hot cross bun, and a red foil-wrapped chocolate egg with IGA logo on dark background.Promotional Easter message from IGA featuring Reese’s Hot Cross Buns and Community Co Apple & Cinnamon Easter Buns with an IGA chocolate egg logo.